A two week UX design sprint, Frye Co. is a clothing microsite I created a low fidelity prototype for the Frye brand. I did not realize Frye had a clothing line in the works until I started researching the company. At the time of this sprint, the clothing line had not launched. Using the concept of the original Frye website, I created personas, did a comparative competitive analysis with other companies, conducted user interviews with current and potential users, conducted card sorting for a heuristic analysis and prioritized the information architecture from synthesizing this research. I proceeded to learn how to create wireframes and create a low-fi prototype in Axure all in two weeks.